Home buyers have made it an art form to jump from one property search engine to another while looking for a new home. Who can blame them? Large national web sites are attracting home buyers in droves with the latest in cool designs and functionality while many agents are stuck with an IDX solution that no one uses. Some agents have reluctantly admitted using other property search engines, as well, because it’s what their clients preferred using. Your clients should be using a property search engine where you are the only agent being advertised.

softRealty.com is partnering with real estate professionals and board associations to deliver a fresh new user experience that will captivate home buyers and reinforce your professional value. Search Connect™ is our IDX Property Search Engine designed to help agents promote themselves and their web sites with the appeal found in many of the large national property search engines without the hodgepodge advertising of competing agents. Search Connect™ is more than searching for properties, it’s about helping agents connect with their clients and building their business.

When we’re not attempting to sound like clever writers with a sense of humor, we're a down to earth team of code junkies, business gurus, and savvy investors, armed with an endless supply of caffeine. We are home owners who shared the pain of searching for homes using property search engines that just didn’t work for us. We are friends with many different real estate professionals who have partnered with us to design a service that makes sense for agents and home buyers alike. While we would love to build a solution to stop Global Warming, put an end to World Hunger, and guarantee every child in the U.S. has a map, our first priority is to deliver services that positively impacts your profession.